LookCloser.aipublic supplement evidence
Exact product checked · barcode not publishedNew Chapter · checked Aug 1, 2026 · on sale since Mar 30, 2011USPTO returned 2 exact supplement-class owner records · inspect the identity trailPackage says distributed by: NEW CHAPTER, INC. · 90 TECHNOLOGY DRIVE, BRATTLEBORO, VT 05301 USA
Quick read · New Chapter

New Chapter Wholemega Fish Oil Supplement

Checked against public sources on August 1, 2026 · LookCloser does not sell or recommend supplements.

180softgels · 90 servings

Does the marketing hold up?

FDA recall appears in this brand's history. An exact-product recall is a direct signal. A different product from the same firm is company context, not a strike against this item.

Is the dose real?Panel read — dose not verified17 ingredients listed; no advertised amount we could confirm against them
What a serving costsNo price found for this exact barcode
Is it tested?NSF seal printed on the labelwe read it off the package photo; not confirmed in NSF’s registry
Who’s behind it?USPTO lists 2 owner recordssame brand name, more than one registrant — we don’t choose between them
Is it the real thing?No barcode publishedso it can’t be matched against certification, recall or other retailer records
Trouble on record?Brand history — not this product

“Couldn’t verify” means we looked and found no public proof — not a mark against the product. Most supplement claims cannot be independently verified by anyone, so grey is the normal state of this industry.

1◖ partly confirmed1△ support not foundno contradictions · brand-level recall on file
The label itself

What the Supplement Facts panel says

Serving size Serving size 2 Softgels · 90 servings per container

Calories20
Total Fat2 g
Saturated Fat0.5 g
Monounsaturated Fat0.5 g
Polyunsaturated Fat1 g
Cholesterol15 mg
Vitamin D3 (from Wild Alaskan Salmon Oil)2.5 mcg (100 IU)
Wild Alaskan Salmon Oil2000 mg
Total Omega-3 Fatty Acids520 mg
EPA (Eicosapentaenoic Acid)180 mg
DHA (Docosahexaenoic Acid)220 mg
Other Omega-3 Fatty Acids (Octadecatetraenoic Acid, Docosapentaenoic Acid, Linolenic Acid, Heneicosapentaenoic Acid, Eicosatrienoic Acid)120 mg
Total Omega-6 Fatty Acids (Linoleic Acid, Arachidonic Acid, Eicosadienoic Acid)20 mg
Total Omega-5 & 7 Fatty Acids (Myristoleic Acid, Palmitoleic Acid, Vaccenic Acid)95 mg
Total Omega-9 Fatty Acids (Oleic Acid, Gondoic Acid, Erucic Acid, Nervonic Acid)300 mg
Astaxanthin (from Wild Alaskan Salmon Oil)2.5 mcg
Botanical Antioxidant Stability System™ (B.A.S.S.™) Proprietary Blend (Organic Oregano (Origanum vulgare) (leaf) supercritical extract and Rosemary (Rosmarinus officinalis) (leaf) supercritical extract)12 mg

Printed on the package: NSF · CERTIFIED GLUTEN-FREE · CSI Certified · UPCYCLED CERTIFIED · Non-GMO Project Verified · IGEN · IGEN NON-GMO TESTED

We read 17 lines from the package photograph. It is our transcript of the label, not the manufacturer’s panel, and it may be incomplete.

Marketing claims, checked

The checks, one by one

1 promise needs a closer look.

Partly confirmed1

“PROVEN HEART SUPPORT: Shown to retain healthy triglyceride levels and improve the Omega-3 Index in just 2”

The panel lists 400 mg EPA + DHA per serving (Serving size 2 Softgels). One randomized dose-response trial used 300–1,800 mg/day; omega-3 studies vary widely. This is research context, not a recommendation or safety verdict.

Evidence →

Ingredient research can support context, but it is not a trial of this exact product.

Claimed without support found1

“New Chapter Wholemega Fish Oil Supplement - 2000mg per Serving, Clinically Proven Wild Alaskan Salmon Oil with Omega-3 + Vitamin D3 + Astaxanthin, 180”

We found no named, citable study of this product or formula. The claim may rest on ingredient research rather than a trial of this product.

Evidence →
Marketing language, not scored

Feel your best with 5-in-1 benefits

Quick read · 2 useful findings

What is worth knowing.

Headlines first. Open evidence only when you want the source trail.

Needs explanationAny trouble in public records?

FDA recall appears in this brand's history

An exact-product recall is a direct signal. A different product from the same firm is company context, not a strike against this item.

Evidence and sources

This recall is not about the product on this page. New Chapter, Inc. recalled a different product on March 13, 2013. FDA has since closed that case. The recalled item was “NewChapter Probiotic Elderberry, 90 vegetarian capsules bottle. Dietary Supplement UPC: 7-27783-00123-8”. …

Locked evidence record →Open the full source-linked finding
Public contextWho is behind it?

Registered owner records: New Chapter, Inc. · New Moon Extracts, Inc.

The public ownership record is ambiguous. We show the exact candidates instead of choosing one by name similarity.

Evidence and sources

USPTO returned multiple live supplement-class records for the exact brand wordmark: New Chapter, Inc., New Moon Extracts, Inc.. These records answer who owns registrations for the brand; the separate product-to-owner or manufacturer link remains open.

Locked evidence record →Open the full source-linked finding
Who owns the brand wordmark?

The brand has 2 exact supplement-class records

These are the USPTO records behind the brand name. We show them all rather than choosing one by similarity.

🇺🇸New Chapter, Inc.

DELAWARE, USA · Registration 6412831

90 Technology Driive, Brattleboro, VERMONT 05301, UNITED STATES

Goods covered by this record

IC 005: Dietary and nutritional supplements.

🇺🇸New Moon Extracts, Inc.

VERMONT, USA; DELAWARE, USA · Registration 1828013

P. O. Box 1947, 105 Main St., Brattleboro, VERMONT 053021947, UNITED STATES

Goods covered by this record

IC 005: food supplements.

This answers who owns registrations for the brand wordmark. It does not by itself prove which entity made, imported, or sold this specific product. Open USPTO source ↗

Research behind the findings

Dose and research context

The label amount is shown beside the range used in the linked ingredient studies.

Dose vs research

EPA + DHA

400 mg per serving — within the 300–1800 mg/day used in the linked studies.

Linked ingredient research · label amount, not a recommendation
Background reading

What the research says about these amounts

Not a score. Studies disagree with each other and change over time, so this sits beside the evidence rather than counting toward it — it is here so you can read the sources yourself.

The panel lists 180 mg of omega-3 (EPA + DHA) per serving. Studies we found used 300 mg–1.8 g a day, so this sits below that range.

0studied 300 mg–1.8 g

Study ranges differ between trials and change as research changes. This is background reading, not a pass, a failure, or a recommendation.

Buying options

Where you can check or buy it

Open related seller leads before buying, then confirm the flavor, count, and serving size. Their prices are visible, but LookCloser does not claim savings until the pages share a UPC/GTIN.

Amazon

Submitted listing
$54.97

Amazon Retail observed via Keepa on 2026-08-01.

View on Amazon ↗

Brand website

Official storefront
No price confirmed

Open the brand storefront to search manually.

No defensible same-product page was saved from the brand catalog.

Check brand website ↗

iHerb

Not confirmed
No price confirmed

No matching product page was confirmed in the current record. Search results cannot be attached as this product until the UPC/GTIN matches.

Search iHerb ↗

Target

Not confirmed
No price confirmed

No matching product page was confirmed in the current record. Search results cannot be attached as this product until the UPC/GTIN matches.

Search Target ↗

Walmart

Not confirmed
No price confirmed

No matching product page was confirmed in the current record. Search results cannot be attached as this product until the UPC/GTIN matches.

Search Walmart ↗

Prices and stock are point-in-time observations. Related pages are never used as product evidence. No affiliate links; LookCloser earns nothing from these sellers.

Want to inspect the evidence?

The full report shows every source, the exact unresolved question, and the documentation that would settle it.

Read / share full evidence →

Record built August 02, 2026. Sources: source listing observed at check time · USPTO Trademark Search · Keepa exact-listing history · NIH / published research · certification and regulator records where available. LookCloser publishes evidence and gaps; it does not advise for or against any supplement. Evidence-based corrections welcome.