full reportFull record · lc-4ca0d8bb · back to the summary
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What this is. We compare what a listing claims against what public records show — label arithmetic, barcode registries, NIH’s label catalog, FDA enforcement data, certification registries, and published research. Every statement below traces to one of those.
What the states mean. Confirmed = an outside source agrees. Contradicted = an outside source disagrees. Caution = something needs explaining. No data = we looked and found nothing — a gap, not a strike.
What it is not. A clean record is not an endorsement and never proof a product works. A thin record is not an accusation. We publish evidence and gaps; the conclusion is yours. Nothing here is medical advice.
Something wrong? Every figure is meant to be checkable — sources are named and linked. Send a correction and we’ll fix the record.
The listing-image panel publishes 16 separately ingredients with amounts and 1 combined blend total. Ingredients inside a blend do not have separate amounts.
| Panel row | Amount | %DV | What to notice |
|---|---|---|---|
| Calories | 20 | — | |
| Total Fat | 2 g | — | |
| Saturated Fat | 0.5 g | — | |
| Monounsaturated Fat | 0.5 g | — | |
| Polyunsaturated Fat | 1 g | — | |
| Cholesterol | 15 mg | — | |
| Vitamin D3 (from Wild Alaskan Salmon Oil) | 2.5 mcg (100 IU) | — | |
| Wild Alaskan Salmon Oil | 2000 mg | — | |
| Total Omega-3 Fatty Acids | 520 mg | — | |
| EPA (Eicosapentaenoic Acid) | 180 mg | — | |
| DHA (Docosahexaenoic Acid) | 220 mg | — | |
| Other Omega-3 Fatty Acids (Octadecatetraenoic Acid, Docosapentaenoic Acid, Linolenic Acid, Heneicosapentaenoic Acid, Eicosatrienoic Acid) | 120 mg | — | |
| Total Omega-6 Fatty Acids (Linoleic Acid, Arachidonic Acid, Eicosadienoic Acid) | 20 mg | — | |
| Total Omega-5 & 7 Fatty Acids (Myristoleic Acid, Palmitoleic Acid, Vaccenic Acid) | 95 mg | — | |
| Total Omega-9 Fatty Acids (Oleic Acid, Gondoic Acid, Erucic Acid, Nervonic Acid) | 300 mg | — | |
| Astaxanthin (from Wild Alaskan Salmon Oil) | 2.5 mcg | — | |
| Botanical Antioxidant Stability System™ (B.A.S.S.™) Proprietary Blend (Organic Oregano (Origanum vulgare) (leaf) supercritical extract and Rosemary (Rosmarinus officinalis) (leaf) supercritical extract) | 12 mg | — |
FDA rules (21 CFR 101.36) require the amount of each dietary ingredient per serving unless hidden in a listed “proprietary blend” (legal, but a transparency yellow flag). A label stating no amount at all is non-compliant — a checkable red flag. This panel states amounts; the open question is whether those listed amounts are independently verified and how they compare with relevant research.
vision:claude-cli:subscription Amounts are shown as listed panel data, not independently lab-tested contents.
Every check we ran
Confirmed evidence
These checks found support in the public record. They confirm specific facts, not the product as a whole.
The panel lists 400 mg EPA + DHA per serving (Serving size 2 Softgels). One randomized dose-response trial used 300–1,800 mg/day; omega-3 studies vary widely. This is research context, not a recommendation or safety verdict.
Documented concerns
These are documented contradictions or claims that need more evidence. They are separate from missing data.
Unresolved public record
We looked for these signals but could not settle them from public sources. A gap is not a strike.
USPTO returned multiple live supplement-class records for the exact brand wordmark: New Chapter, Inc., New Moon Extracts, Inc.. These records answer who owns registrations for the brand; the separate product-to-owner or manufacturer link remains open.
We read the full Supplement Facts panel from the listing-image panel (below), but the label doesn’t state a serving weight, so the arithmetic can’t run. A gap in the label’s information, not evidence of a problem.
Published sources describe how omega-3 have been studied. This is ingredient context only; the record does not establish that this product delivers the studied dose or outcome. Sources: NIH ODS — Omega-3 Fatty Acids fact sheet, PubMed dose-response trial.
This recall is not about the product on this page. New Chapter, Inc. recalled a different product on March 13, 2013. FDA has since closed that case. The recalled item was “NewChapter Probiotic Elderberry, 90 vegetarian capsules bottle. Dietary Supplement UPC: 7-27783-00123-8”. FDA recorded the reason as “The product may contain an undeclared allergen soy”. Verify at FDA’s recall database.
The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant.
Exact-listing history records written-review counts from 422 on 2025-08-07 to 435 on 2026-07-28 (net +13). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.
What to ask and check
Ask the brand or seller
Which specific study supports this claim — and was it run on this exact formula?
Ask for the citation, how many people took part, the dose used, and whether the study tested this product or just one ingredient in it. Ingredient research is not product evidence.
What is the product’s UPC or GTIN?
The barcode is how a product gets matched to outside records — certification registries, label databases, recall data. Without it, almost nothing can be cross-checked.
Is this label filed with NIH’s Dietary Supplement Label Database (DSLD)?
Filing is voluntary, so absence proves nothing — but a filed label puts the full ingredient table on public record where anyone can read it.
What is the amount of each ingredient inside the proprietary blend?
A blend total tells you nothing about whether any single ingredient reaches a dose used in research. Brands may decline — that answer is informative too.
Most brands and sellers publish a contact route. A clear answer adds evidence to the record; no answer leaves the question open.
Check for yourself — no one’s permission needed
Compare the panel on the bottle in your hand to the one shown in this record.
Ours was read from listing photos and can contain reading errors. The physical label is the source of truth — if they disagree, tell us and we’ll correct the record.
Check the lot number and expiry on the bottle against any COA you’re given.
A certificate that doesn’t name your lot doesn’t describe what you’re holding.
These are the open questions on this specific record — not a warning about the product, and not a suggestion to buy or avoid it. Getting them answered is how you decide for yourself.
What the listing promises — claim by claim
| Claim | Status | What we found |
|---|---|---|
| Clinical-evidence claim “New Chapter Wholemega Fish Oil Supplement - 2000mg per Serving, Clinically Proven Wild Alaskan Salmon Oil with Omega-3 + Vitamin D3 + Astaxanthin, 180 Softgels…” | No evidence located We looked for: a named, citable clinical study of this product or formula | We found no named, citable study of this product or formula. The claim may rest on ingredient research rather than a trial of this product. |
| Benefit claim “…CLINICALLY PROVEN HEART SUPPORT: Shown to retain healthy triglyceride levels and improve the Omega-3 Index in just 2 weeks.…” | Partly supported We looked for: whether the ingredient doses on the label match the doses used in published research | Published research exists for ingredients in this formula. Whether this product’s doses match those studies could not be confirmed. |
“No evidence located” does not mean a claim is false — it means the seller has not put evidence proportionate to the claim on the public record, and we could not find any. Absence of proof is not proof of absence.
This label vs. the doses studied
| Ingredient | Where this label sits | Reading |
|---|---|---|
| Total Omega-3 Fatty Acids | shaded = doses used in studies (300 mg–1.8 g) · bar = this label | 520 mg — within the studied range |
Matching a studied dose does not mean the product works, and missing it does not mean it fails — it shows whether the label and the research are talking about the same amounts. Not a recommendation to take any amount.
Verifiability profile — 3 of 6 public signals
What this listing gives the public to check. Publishing these signals doesn't prove quality — but withholding them means claims can only be taken on faith.
Identity
| LookCloser record ID | lc-4ca0d8bb (internal — no barcode published, which limits cross-checking) |
| Brand | New Chapter |
| Source listing identifier | B004UJ84QO |
| Retailer listing title | New Chapter Wholemega Fish Oil Supplement - 2000mg per Serving, Clinic… show full titleNew Chapter Wholemega Fish Oil Supplement - 2000mg per Serving, Clinically Proven Wild Alaskan Salmon Oil with Omega-3 + Vitamin D3 + Astaxanthin, 180 Softgels |
| USPTO brand-owner record | New Chapter, Inc. · DELAWARE, USA · registration 6412831 · 90 Technology Driive, Brattleboro, VERMONT 05301, UNITED STATES |
| USPTO brand-owner record | New Moon Extracts, Inc. · VERMONT, USA; DELAWARE, USA · registration 1828013 · P. O. Box 1947, 105 Main St., Brattleboro, VERMONT 053021947, UNITED STATES |
From the label (photo-read)
| Serving size | Serving size 2 Softgels |
| Servings per container | 90 |
| Pack statement | 180 SOFTGELS |
| Badges printed on pack | MEETS NSF MERCURY TESTING STANDARDS, NSF, CERTIFIED GLUTEN-FREE, CSI Certified, UPCYCLED CERTIFIED, Non-GMO Project Verified, IGEN, IGEN NON-GMO TESTED |
Supplement Facts panel (photo-read):
| Ingredient | Amount per serving | Reading confidence |
|---|---|---|
| Calories | 20 | High clearly legible in the photo |
| Total Fat | 2 g | High clearly legible in the photo |
| Saturated Fat | 0.5 g | High clearly legible in the photo |
| Monounsaturated Fat | 0.5 g | High clearly legible in the photo |
| Polyunsaturated Fat | 1 g | High clearly legible in the photo |
| Cholesterol | 15 mg | High clearly legible in the photo |
| Vitamin D3 (from Wild Alaskan Salmon Oil) | 2.5 mcg (100 IU) | High clearly legible in the photo |
| Wild Alaskan Salmon Oil | 2000 mg | High clearly legible in the photo |
| Total Omega-3 Fatty Acids | 520 mg | High clearly legible in the photo |
| EPA (Eicosapentaenoic Acid) | 180 mg | High clearly legible in the photo |
| DHA (Docosahexaenoic Acid) | 220 mg | High clearly legible in the photo |
| Other Omega-3 Fatty Acids (Octadecatetraenoic Acid, Docosape | 120 mg | High clearly legible in the photo |
| Total Omega-6 Fatty Acids (Linoleic Acid, Arachidonic Acid, | 20 mg | High clearly legible in the photo |
| Total Omega-5 & 7 Fatty Acids (Myristoleic Acid, Palmito | 95 mg | High clearly legible in the photo |
| Total Omega-9 Fatty Acids (Oleic Acid, Gondoic Acid, Erucic | 300 mg | High clearly legible in the photo |
| Astaxanthin (from Wild Alaskan Salmon Oil) | 2.5 mcg | High clearly legible in the photo |
| Botanical Antioxidant Stability System™ (B.A.S.S.™) Propriet | 12 mg | High clearly legible in the photo |
Claims printed on the packaging:
“CLINICALLY PROVEN HEART SUPPORT*” · “Heart, Brain, Eye, Joint & Skin Support*” · “DIETARY SUPPLEMENT” · “EST 1982” · “Feel your best with 5-in-1 benefits” · “17 omega fatty acids” · “Support heart health and more*” · “Vitamin D3 & astaxanthin”
Read by a vision model from 8 listing photos — verbatim extraction; OCR errors possible. Spot a mistake? It will be corrected on review.
Where it sells
We found a brand storefront, but we could not match any price on it to this exact product when we checked.
Brand store newchapter.com: 95 supplement products (+4 merch items) — for comparison, single-focus brands typically carry 5–30 products; very broad catalogs are common among companies that rebrand ready-made formulas — a pattern note, not a verdict.
Reference links for identification only — LookCloser has no affiliate relationships and earns nothing from any link on this page.
Ingredient science — NIH references
Vitamin D — NIH ODS · MedlinePlus · PubMed (26,500) · UL 100 mcg (adults; 100 mcg = 4,000 IU)
Omega-3 — NIH ODS · MedlinePlus · PubMed (14,320) · FDA: <5 g/day EPA+DHA from supplements
Reference data from the NIH Office of Dietary Supplements, IOM Dietary Reference Intakes, and PubMed. A Tolerable Upper Intake Level is a documented reference figure, not a safety verdict — both the listed amount and the reference are shown for your own judgment. LookCloser gives no medical advice.
Related research & consistency
omega-3 (EPA + DHA) — NIH ODS — Omega-3 Fatty Acids fact sheet · PubMed dose-response trial · ClinicalTrials.gov — 684 registered studies
ℹ Use pattern in research: research measures EPA and DHA together, not the weight of the fish-oil concentrate; the panel must expose those rows separately.
These notes state where label numbers and marketing framing sit relative to published research — documentation for your own judgment, not medical advice. LookCloser does not advise for or against taking any supplement.
Record lc-4ca0d8bb · built August 02, 2026 · lookcloser.ai · corrections@lookcloser.ai