“Biotin 5 mg per serving”
Evidence →The label promises 5 mg per serving. The panel says 5 mg. They match.
Exact product checked · barcode not publishedVitafusion · checked Aug 1, 2026 · on sale since Oct 31, 2015USPTO returned 2 exact supplement-class owner records · inspect the identity trail
Quick read · Vitafusion
Vitafusion Hair Skin and Nails Vitamins
Checked against public sources on August 1, 2026 · LookCloser does not sell or recommend supplements.
135gummies · 45 servings
Does the marketing hold up?
The label says 15 g of biotin in 4 gummies — but not what those 4 gummies weigh. That weight is the one number that would let anyone check the amount on the front. We did not weigh it ourselves, so this is an open question, not a problem we found.
Is the dose real?Panel read — dose not verified18 ingredients listed; no advertised amount we could confirm against them
What a serving costsNo price found for this exact barcode
Is it tested?No testing claim made
Who’s behind it?USPTO lists 2 owner recordssame brand name, more than one registrant — we don’t choose between them
Is it the real thing?No barcode publishedso it can’t be matched against certification, recall or other retailer records
Trouble on record?✓No recalls found
“Couldn’t verify” means we looked and found no public proof — not a mark against the product. Most supplement claims cannot be independently verified by anyone, so grey is the normal state of this industry.
1✓ checked out1◖ partly confirmedno contradictions · no recalls
The label itself
What the Supplement Facts panel says
| Calories | 35 |
|---|---|
| Total Carbohydrate | 8 g |
| Total Sugars | 7 g |
| Includes 7 g Added Sugars | 7 g |
| Protein | <1 g |
| Vitamin A (as retinyl palmitate) | 720 mcg RAE |
| Vitamin C (as ascorbic acid) | 90 mg |
| Vitamin D (as cholecalciferol) | 25 mcg (1000 IU) |
| Vitamin E (as dl-alpha-tocopheryl acetate) | 15 mg |
| Vitamin B-6 (as pyridoxine HCl) | 4.3 mg |
| Folate | 200 mcg DFE |
| (120 mcg folic acid) | 120 mcg |
| Vitamin B-12 (as cyanocobalamin) | 9 mcg |
| Biotin | 5000 mcg |
| Pantothenic acid (as calcium d-pantothenate) | 3 mg |
| Iodine (as potassium iodide) | 120 mcg |
| Zinc (as zinc gluconate) | 7.5 mg |
| Sodium | 5 mg |
Printed on the package: Gluten Free · Dairy Free
We read 18 lines from the package photograph. It is our transcript of the label, not the manufacturer’s panel, and it may be incomplete.
Marketing claims, checked
The checks, one by one
1 promise checks out. 1 could not be fully confirmed from public sources.
✓Matches the label1
◐Partly confirmed1
“biotin & antioxidants* for beauty”
Evidence →Published research exists for ingredients in this formula. Whether this product’s doses match those studies could not be confirmed.
Ingredient research can support context, but it is not a trial of this exact product.
Quick read · 3 useful findings
What is worth knowing.
Headlines first. Open evidence only when you want the source trail.
Needs explanationIs the label honest?
The label says 15 g of biotin in 4 gummies — but not what those 4 gummies weigh
That weight is the one number that would let anyone check the amount on the front. We did not weigh it ourselves, so this is an open question, not a problem we found.
Evidence and sources
A serving is 4 gummies, and the panel lists 15,000 mg — 15 g — of biotin in that serving. What the panel doesn’t give is the one number needed to check it: what a serving weighs. Gummies of this type usually run somewhere around 2.5 to 3.5 grams each, which would put 4 of…
Locked evidence record →Open the full source-linked findingPublic contextWho is behind it?
Registered owner records: Northwest Natural Products, Inc. · Church & Dwight Co., Inc.
The public ownership record is ambiguous. We show the exact candidates instead of choosing one by name similarity.
Evidence and sources
USPTO returned multiple live supplement-class records for the exact brand wordmark: Northwest Natural Products, Inc., Church & Dwight Co., Inc.. These records answer who owns registrations for the brand; the separate product-to-owner or manufacturer link remains open.
Locked evidence record →Open the full source-linked findingCheckedIs the label honest?
Listing claim matches the Supplement Facts panel
The label promise and the Supplement Facts amount agree.
Evidence and sources
The listing claims 5 mg; the photo-read Supplement Facts panel shows Biotin at 5 mg per serving — the listing text and its photo-read panel agree; this is internal consistency, not independent testing.
Locked evidence record →Open the full source-linked findingWhat remains open 1
- No FDA recall matched this brand in the current search.
These are evidence gaps, not strikes against the product.
Who owns the brand wordmark?
The brand has 2 exact supplement-class records
These are the USPTO records behind the brand name. We show them all rather than choosing one by similarity.
🇺🇸Northwest Natural Products, Inc.
DELAWARE, USA · Registration 3742301
6350 NE Campus Drive, Vancouver, WASHINGTON 986616877, UNITED STATES
Goods covered by this record
IC 005: Dietary supplements; Vitamins.
🇺🇸Church & Dwight Co., Inc.
DELAWARE, USA · Registration 4886079
500 Charles Ewing Boulevard, Ewing, New Jersey 08628, UNITED STATES
Goods covered by this record
IC 005: Dietary supplements; vitamins.
This answers who owns registrations for the brand wordmark. It does not by itself prove which entity made, imported, or sold this specific product. Open USPTO source ↗
Research behind the findings
Dose and research context
We could not match an amount on this product to a studied range for the same ingredient, so these links are ingredient background rather than a measurement of this product.
Background reading
What the research says about these amounts
Not a score. Studies disagree with each other and change over time, so this sits beside the evidence rather than counting toward it — it is here so you can read the sources yourself.
The panel lists 8 mg of zinc per serving. Studies we found used 8 mg–40 mg a day, so this sits below that range.
0studied 8 mg–40 mg
Study ranges differ between trials and change as research changes. This is background reading, not a pass, a failure, or a recommendation.
Buying options
Where you can check or buy it
Open related seller leads before buying, then confirm the flavor, count, and serving size. Their prices are visible, but LookCloser does not claim savings until the pages share a UPC/GTIN.
Amazon
Submitted listing$12.59
Amazon Retail observed via Keepa on 2026-08-01.
View on Amazon ↗Brand website
Official storefrontNo price confirmed
Open the brand storefront to search manually.
No defensible same-product page was saved from the brand catalog.
Check brand website ↗iHerb
Not confirmedNo price confirmed
No matching product page was confirmed in the current record. Search results cannot be attached as this product until the UPC/GTIN matches.
Search iHerb ↗Target
Not confirmedNo price confirmed
No matching product page was confirmed in the current record. Search results cannot be attached as this product until the UPC/GTIN matches.
Search Target ↗Walmart
Not confirmedNo price confirmed
No matching product page was confirmed in the current record. Search results cannot be attached as this product until the UPC/GTIN matches.
Search Walmart ↗Prices and stock are point-in-time observations. Related pages are never used as product evidence. No affiliate links; LookCloser earns nothing from these sellers.
Want to inspect the evidence?
The full report shows every source, the exact unresolved question, and the documentation that would settle it.
Record built August 02, 2026. Sources: source listing observed at check time · USPTO Trademark Search · Keepa exact-listing history · NIH / published research · certification and regulator records where available. LookCloser publishes evidence and gaps; it does not advise for or against any supplement. Evidence-based corrections welcome.