Full record · lc-81128d57 · back to the summary
Vitafusion Hair Skin and Nails Vitamins | Biotin 5000mcg | 135 Gummies
2 concrete dimensions confirmed · 4 still open · built August 02, 2026
Exact product checkedGTIN not published · checked 2026-08-01
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How to read this report
What this is. We compare what a listing claims against what public records show — label arithmetic, barcode registries, NIH’s label catalog, FDA enforcement data, certification registries, and published research. Every statement below traces to one of those.
What the states mean. Confirmed = an outside source agrees. Contradicted = an outside source disagrees. Caution = something needs explaining. No data = we looked and found nothing — a gap, not a strike.
What it is not. A clean record is not an endorsement and never proof a product works. A thin record is not an accusation. We publish evidence and gaps; the conclusion is yours. Nothing here is medical advice.
Something wrong? Every figure is meant to be checkable — sources are named and linked. Send a correction and we’ll fix the record.
Panel, decoded
The 5 mg biotin claim matches the panel
MARKETING5 mg — per-serving claim
PANELBiotin 5 mg — same amountIncludes 7 g Added Sugars 7 g
matches panelWe did the comparison: the listing claims 5 mg of biotin, and the listing-image panel shows 5 mg biotin serving size 3 gummy vitamins. Those amounts agree. This is internal consistency, not independent lab testing.
| Panel row | Amount | %DV | What to notice |
|---|
| Calories | 35 | — | |
| Total Carbohydrate | 8 g | — | |
| Total Sugars | 7 g | — | |
| Includes 7 g Added Sugars | 7 g | — | |
| Protein | <1 g | — | |
| Vitamin A (as retinyl palmitate) | 720 mcg RAE | — | |
| Vitamin C (as ascorbic acid) | 90 mg | — | |
| Vitamin D (as cholecalciferol) | 25 mcg (1000 IU) | — | |
| Vitamin E (as dl-alpha-tocopheryl acetate) | 15 mg | — | |
| Vitamin B-6 (as pyridoxine HCl) | 4.3 mg | — | |
| Folate | 200 mcg DFE | — | |
| (120 mcg folic acid) | 120 mcg | — | |
| Vitamin B-12 (as cyanocobalamin) | 9 mcg | — | |
| Biotin | 5000 mcg | — | |
| Pantothenic acid (as calcium d-pantothenate) | 3 mg | — | |
| Iodine (as potassium iodide) | 120 mcg | — | |
| Zinc (as zinc gluconate) | 7.5 mg | — | |
| Sodium | 5 mg | — | |
Mass check · assumptions shown
15 g listed contents = 7 g major actives + 8 g carbohydrate
Assume 4 pectin gummies × 2.5–3.5 g each = 10–14 g serving. That leaves roughly 0–2 g for water, pectin, sweetener, acid, and flavor. Serving weight is not printed, so this is a warning, not a closed impossibility.
FDA rules (21 CFR 101.36) require the amount of each dietary ingredient per serving unless hidden in a listed “proprietary blend” (legal, but a transparency yellow flag). A label stating no amount at all is non-compliant — a checkable red flag. This panel states amounts; any remaining comparison concerns the front-label framing.
vision:claude-cli:subscription Amounts are shown as listed panel data, not independently lab-tested contents.
Every check we ran
Confirmed evidence
What checked out0
These checks found support in the public record. They confirm specific facts, not the product as a whole.
Nothing could be independently confirmed from the available record.
Documented concerns
What needs caution1
These are documented contradictions or claims that need more evidence. They are separate from missing data.
!
The label says 15 g of biotin in 4 gummies — but not what those
A serving is 4 gummies, and the panel lists 15,000 mg — 15 g — of biotin in that serving. What the panel doesn’t give is the one number needed to check it: what a serving weighs. Gummies of this type usually run somewhere around 2.5 to 3.5 grams each, which would put 4 of them near 10 to 14 grams. If that holds here, biotin would be a high share of the serving’s weight, and that is why we stopped on this number. But we did not weigh these gummies. The 2.5–3.5 gram figure is a general estimate for the format, not a measurement of this product. One published number would settle it: the weight of one gummy, or of a 4-gummy serving. Until then we can’t confirm the 15 g and we can’t dispute it. Nothing here says the product is short — only that the label doesn’t let anyone check. Checked August 2, 2026.
Unresolved public record
What is still missing6
We looked for these signals but could not settle them from public sources. A gap is not a strike.
…
Multiple USPTO brand-owner records are shown
USPTO returned multiple live supplement-class records for the exact brand wordmark: Northwest Natural Products, Inc., Church & Dwight Co., Inc.. These records answer who owns registrations for the brand; the separate product-to-owner or manufacturer link remains open.
…
Listing claim matches the label panel
The listing claims 5 mg; the photo-read Supplement Facts panel shows Biotin at 5 mg per serving — the listing text and its photo-read panel agree; this is internal consistency, not independent testing.
…
Research context is available for the listed ingredients
Published sources describe how zinc have been studied. This is ingredient context only; the record does not establish that this product delivers the studied dose or outcome. Sources: NIH ODS — Zinc fact sheet, PubMed search: zinc supplementation trial.
…
No recall found — which is not the same as being tested
This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. New and untested products also have no recall records.
…
This item belongs to a catalog variation family
The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant.
…
180-day review-count history is on file
Exact-listing history records written-review counts from 1,136 on 2025-07-03 to 1,148 on 2026-07-08 (net +12). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.
What to ask and check
What would settle the open questions
Why is this shown?
Everything we couldn’t verify is something a person can still ask about. Rather than leave gaps sitting as dead ends, we turn each one into a specific question — the exact document, citation, or number that would settle it — plus the things you can confirm yourself with the bottle in your hand.
Ask the brand or seller
1
What is the product’s UPC or GTIN?
The barcode is how a product gets matched to outside records — certification registries, label databases, recall data. Without it, almost nothing can be cross-checked.
2
Is this label filed with NIH’s Dietary Supplement Label Database (DSLD)?
Filing is voluntary, so absence proves nothing — but a filed label puts the full ingredient table on public record where anyone can read it.
Most brands and sellers publish a contact route. A clear answer adds evidence to the record; no answer leaves the question open.
Check for yourself — no one’s permission needed
1
Compare the panel on the bottle in your hand to the one shown in this record.
Ours was read from listing photos and can contain reading errors. The physical label is the source of truth — if they disagree, tell us and we’ll correct the record.
2
Check the lot number and expiry on the bottle against any COA you’re given.
A certificate that doesn’t name your lot doesn’t describe what you’re holding.
These are the open questions on this specific record — not a warning about the product, and not a suggestion to buy or avoid it. Getting them answered is how you decide for yourself.
What the listing promises — claim by claim
Why is this shown?
A listing’s promises are the reason people buy. Each one gets its own row: what was promised, what evidence would settle it, and what we could actually find. We never call a claim false — only whether proof proportionate to it exists on the public record.
| Claim | Status | What we found |
|---|
| Benefit claim “…with biotin & antioxidants* for beauty support*…” | Partly supported We looked for: whether the ingredient doses on the label match the doses used in published research | Published research exists for ingredients in this formula. Whether this product’s doses match those studies could not be confirmed. |
“No evidence located” does not mean a claim is false — it means the seller has not put evidence proportionate to the claim on the public record, and we could not find any. Absence of proof is not proof of absence.
This label vs. the doses studied
Why is this shown?
An ingredient can be well-studied at one amount and barely studied at the amount in your bottle. This lines the label up against the doses researchers actually used. It answers ‘are these the same numbers?’ — never ‘should you take this?’
| Ingredient | Where this label sits | Reading |
|---|
| Zinc (as zinc gluconate) | shaded = doses used in studies (8 mg–40 mg) · bar = this label | 7.5 mg — below the studied range |
Matching a studied dose does not mean the product works, and missing it does not mean it fails — it shows whether the label and the research are talking about the same amounts. Not a recommendation to take any amount.
Documented cautions
- zinc — daily oral use; sustained high intakes can interfere with copper absorption — a documented interaction, not advice
Statements from published sources about these ingredients — not advice about this product, and not a complete safety review. Anyone taking medication should talk to a pharmacist or clinician.
Verifiability profile — 3 of 6 public signals
✓ Per-serving dose established✓ Supplement Facts visible in photos✓ Brand's own store found· UPC / GTIN published — not published· Found in NIH's label catalog (DSLD) — not published· Third-party lab named or registry-certified — not published
What this listing gives the public to check. Publishing these signals doesn't prove quality — but withholding them means claims can only be taken on faith.
Identity
| LookCloser record ID | lc-81128d57 (internal — no barcode published, which limits cross-checking) |
| Brand | Vitafusion |
| Source listing identifier | B0179RJ3RW |
| USPTO brand-owner record | Northwest Natural Products, Inc. · DELAWARE, USA · registration 3742301 · 6350 NE Campus Drive, Vancouver, WASHINGTON 986616877, UNITED STATES |
| USPTO brand-owner record | Church & Dwight Co., Inc. · DELAWARE, USA · registration 4886079 · 500 Charles Ewing Boulevard, Ewing, New Jersey 08628, UNITED STATES |
From the label (photo-read)
| Serving size | Serving Size 3 Gummy Vitamins |
| Servings per container | 45 |
| Pack statement | 135 GUMMIES |
| Badges printed on pack | Gluten Free, Dairy Free |
Supplement Facts panel (photo-read):
| Ingredient | Amount per serving | Reading confidence |
|---|
| Calories | 35 | High clearly legible in the photo |
| Total Carbohydrate | 8 g | High clearly legible in the photo |
| Total Sugars | 7 g | High clearly legible in the photo |
| Includes 7 g Added Sugars | 7 g | High clearly legible in the photo |
| Protein | <1 g | High clearly legible in the photo |
| Vitamin A (as retinyl palmitate) | 720 mcg RAE | High clearly legible in the photo |
| Vitamin C (as ascorbic acid) | 90 mg | High clearly legible in the photo |
| Vitamin D (as cholecalciferol) | 25 mcg (1000 IU) | High clearly legible in the photo |
| Vitamin E (as dl-alpha-tocopheryl acetate) | 15 mg | High clearly legible in the photo |
| Vitamin B-6 (as pyridoxine HCl) | 4.3 mg | High clearly legible in the photo |
| Folate | 200 mcg DFE | High clearly legible in the photo |
| (120 mcg folic acid) | 120 mcg | High clearly legible in the photo |
| Vitamin B-12 (as cyanocobalamin) | 9 mcg | High clearly legible in the photo |
| Biotin | 5000 mcg | High clearly legible in the photo |
| Pantothenic acid (as calcium d-pantothenate) | 3 mg | High clearly legible in the photo |
| Iodine (as potassium iodide) | 120 mcg | High clearly legible in the photo |
| Zinc (as zinc gluconate) | 7.5 mg | High clearly legible in the photo |
| Sodium | 5 mg | High clearly legible in the photo |
Claims printed on the packaging:
“NEW TASTE & TEXTURE*” · “with biotin & antioxidants* for beauty support*” · “5000mcg BIOTIN PER SERVING” · “BERRY FLAVOR” · “DIETARY SUPPLEMENT” · “free of gluten” · “free of dairy” · “free of artificial sweeteners”
Read by a vision model from 7 listing photos — verbatim extraction; OCR errors possible. Spot a mistake? It will be corrected on review.
Where it sells
We found a brand storefront, but we could not match any price on it to this exact product when we checked.
Brand store vitafusion.com: 42 supplement products — for comparison, single-focus brands typically carry 5–30 products; very broad catalogs are common among companies that rebrand ready-made formulas — a pattern note, not a verdict.
Reference links for identification only — LookCloser has no affiliate relationships and earns nothing from any link on this page.
Ingredient science — NIH references
Vitamin A — NIH ODS · MedlinePlus · PubMed (10,699) · UL 3000 mcg (preformed vitamin A (retinol); excludes beta-carotene)
Vitamin C — NIH ODS · MedlinePlus · PubMed (11,019) · UL 2000 mg (total intake, adults)
Vitamin D — NIH ODS · MedlinePlus · PubMed (26,500) · UL 100 mcg (adults; 100 mcg = 4,000 IU)
Vitamin E — NIH ODS · MedlinePlus · PubMed (12,326) · UL 1000 mg (supplemental alpha-tocopherol, adults)
Folate — NIH ODS · MedlinePlus · PubMed (10,628) · UL 1000 mcg (synthetic folic acid from supplements/fortified food)
Biotin — NIH ODS · MedlinePlus · PubMed (1,606) · no UL; high doses interfere with lab tests
Pantothenic Acid — NIH ODS · MedlinePlus · PubMed (601) · no UL established
Iodine — NIH ODS · MedlinePlus · PubMed (6,462) · UL 1100 mcg (adults)
Zinc — NIH ODS · MedlinePlus · PubMed (19,708) · UL 40 mg (adults, from all sources)
Reference data from the NIH Office of Dietary Supplements, IOM Dietary Reference Intakes, and PubMed. A Tolerable Upper Intake Level is a documented reference figure, not a safety verdict — both the listed amount and the reference are shown for your own judgment. LookCloser gives no medical advice.
Record lc-81128d57 · built August 02, 2026 · lookcloser.ai · corrections@lookcloser.ai
