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Exact product checked · barcode not publishedDear Apothecary · checked Aug 16, 2026 · on sale since Mar 16, 2026🇺🇸 USPTO wordmark owner · CREATOR’S CHOICE BRANDS LLC · California, USA
Quick read · Dear Apothecary

Dear Apothecary The Essential

Checked against public sources on August 16, 2026 · LookCloser does not sell or recommend supplements.

60capsules · 30 servings

Does the marketing hold up?

Every ingredient shows its amount · 23 ingredients listed. Every ingredient shows its real amount — nothing is hidden in a proprietary blend.

Is the dose real?Panel read — dose not verified23 ingredients listed; no advertised amount we could confirm against them
What a serving costsNo price found for this exact barcode
Is it tested?No testing claim made
Who’s behind it?🇺🇸CREATOR’S CHOICE BRANDS LLClimited liability company · California, USA
Is it the real thing?No barcode publishedso it can’t be matched against certification, recall or other retailer records
Trouble on record?No recalls found

“Couldn’t verify” means we looked and found no public proof — not a mark against the product. Most supplement claims cannot be independently verified by anyone, so grey is the normal state of this industry.

2◖ partly confirmed1? couldn’t verifyno contradictions · no recalls
The label itself

What the Supplement Facts panel says

Serving size Serving Size: 2 Capsules · 30 servings per container

Vitamin A (as Beta Carotene)600 mcg RAE
Vitamin C (as Ascorbic Acid)150 mg
Vitamin D (as Cholecalciferol)10 mcg
Vitamin E (as DL-Alpha tocopheryl acetate)13.5 mg
Thiamin (as Thiamine Mononitrate)7 mg
Riboflavin (as B2)7.5 mg
Niacin (as Niacin)30 mg NE
Vitamin B6 (as Pyridoxine HCl)7.5 mg
Folate (400 mcg Folic Acid)680 mcg DFE
Vitamin B12 (as Cyanocobalamin)27 mcg
Biotin300 mcg
Pantothenic Acid (as D-Calcium Pantothenate)10 mg
Calcium (as Calcium Carbonate)50 mg
Magnesium (as Magnesium Oxide)50 mg
Zinc (as Zinc Oxide)15 mg
Selenium (as Selenium Amino Acid Chelate)30 mcg
Copper (as Copper Gluconate)2 mg
Manganese (as Manganese Amino Acid Chelate)2 mg
Chromium (as Chromium Picolinate)120 mcg
Molybdenum75 mcg
Health Support (Lutein (Tagetes erecta, flower), Lycopene (Lycopersicon esculentum, fruit), Stinging Nettle Extract (root), Saw Palmetto (Serenoa repens, fruit))170 mg
Immune Support (Echinacea Purpurea Extract (aerial), Beta Glucan (Saccharomyces cerevisiae), Spirulina Powder (whole plant), Garlic (Allium sativum, bulb))110 mg
Antioxidant Fruit & Energy Blend (Green Tea Extract (leaf), Chinese Hawthorn Powder (fruit), Cassia Cinnamon (bark), Bilberry Extract (fruit), Grape Extract (seed), Black Currant Extract (fruit), Pomegranate Extract (fruit))190 mg

Printed on the package: NON-GMO · GLUTEN FREE · VEGAN · SUGAR FREE · DAIRY FREE · LACTOSE FREE · GMP

We read 23 lines from the package photograph. It is our transcript of the label, not the manufacturer’s panel, and it may be incomplete.

Marketing claims, checked

The checks, one by one

The public sources did not settle the marketing promises on this label.

Partly confirmed2

“Dear Apothecary The Essential - Daily Multivitamin for Men & Women, 23 Vitamins Minerals & Herbal Blend, Immune Support, 60 Capsules, 30 Servings,…”

Published research exists for ingredients in this formula. Whether this product’s doses match those studies could not be confirmed.

Evidence →
“GMP”

“GMP-certified” describes factory processes, not what is in the bottle. The claim does not name a certifier or public register that a shopper can check.

Evidence →

Ingredient research can support context, but it is not a trial of this exact product.

?Couldn’t verify independently1

“Dear Apothecary The Essential - Daily Multivitamin for Men & Women, 23 Vitamins Minerals & Herbal Blend, Immune Support, 60 Capsules, 30 Servings,…”

“Made in USA” can describe only final bottling. Ingredient-sourcing records were not located for this product.

Evidence →

We looked and found no public proof. That does not count against the product.

Marketing language, not scored

ADVANCED DAILY MULTIVITAMIN · Every dose, every capsule—advanced daily multivitamin

Quick read · 1 useful finding

What is worth knowing.

Headlines first. Open evidence only when you want the source trail.

CheckedIs the label honest?

Every ingredient shows its amount · 23 ingredients listed.

Every ingredient shows its real amount — nothing is hidden in a proprietary blend.

Evidence and sources

The panel gives a per-ingredient amount rather than hiding quantities inside a proprietary blend, so each one can be compared to published research.

Locked evidence record →Open the full source-linked finding
What remains open 2
  • No FDA recall matched this brand in the current search.
  • No dated review-history series is on file yet.

These are evidence gaps, not strikes against the product.

Who owns the brand wordmark?
🇺🇸
CREATOR’S CHOICE BRANDS LLCLimited Liability Company · exact supplement-class mark for DEAR APOTHECARY
Registration8066511
Registered2025-12-16
AssignmentsNo transfers recorded

Filed address
1232 Bernardo Ridge Place, Escondido, California 92029, UNITED STATES

USPTO identifies the public owner or applicant behind this brand wordmark. This does not by itself identify the product manufacturer or prove where the product was made. Open USPTO source ↗

Research behind the findings

Dose and research context

We could not match an amount on this product to a studied range for the same ingredient, so these links are ingredient background rather than a measurement of this product.

Background reading

What the research says about these amounts

Not a score. Studies disagree with each other and change over time, so this sits beside the evidence rather than counting toward it — it is here so you can read the sources yourself.

The panel lists 50 mg of magnesium per serving. Studies we found used 200 mg–420 mg a day, so this sits below that range.

0studied 200 mg–420 mg

Study ranges differ between trials and change as research changes. This is background reading, not a pass, a failure, or a recommendation.

The panel lists 15 mg of zinc per serving. Studies we found used 8 mg–40 mg a day, so this sits inside that range.

0studied 8 mg–40 mg

Study ranges differ between trials and change as research changes. This is background reading, not a pass, a failure, or a recommendation.

Buying options

Where you can check or buy it

Open related seller leads before buying, then confirm the flavor, count, and serving size. Their prices are visible, but LookCloser does not claim savings until the pages share a UPC/GTIN.

Amazon

Submitted listing
$39.00

Lowest New observed via Keepa on 2026-08-17.

View on Amazon ↗

Brand website

Official storefront
No price confirmed

Open the brand storefront to search manually.

No defensible same-product page was saved from the brand catalog.

Check brand website ↗

iHerb

Not confirmed
No price confirmed

No matching product page was confirmed in the current record. Search results cannot be attached as this product until the UPC/GTIN matches.

Search iHerb ↗

Target

Not confirmed
No price confirmed

No matching product page was confirmed in the current record. Search results cannot be attached as this product until the UPC/GTIN matches.

Search Target ↗

Walmart

Not confirmed
No price confirmed

No matching product page was confirmed in the current record. Search results cannot be attached as this product until the UPC/GTIN matches.

Search Walmart ↗

Prices and stock are point-in-time observations. Related pages are never used as product evidence. No affiliate links; LookCloser earns nothing from these sellers.

Want the complete evidence trail?

The summary stops at product-specific facts. The full report preserves every source, calculation, limitation, and unresolved check for review or sharing.

Read / share full evidence →

Record built August 16, 2026. Sources: source listing observed at check time · USPTO Trademark Search · Keepa exact-listing history · NIH / published research · certification and regulator records where available. LookCloser publishes evidence and gaps; it does not advise for or against any supplement. Evidence-based corrections welcome.