Every ingredient amount is disclosed
The panel gives a per-ingredient amount rather than hiding quantities inside a proprietary blend, so each one can be compared to published research.
Full record · lc-870341ac · back to the summary
Dear Apothecary The Essential - Daily Multivitamin for Men & Women
Exact product checkedGTIN not published · checked 2026-08-16
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How to read this report
What this is. We compare what a listing claims against what public records show — label arithmetic, barcode registries, NIH’s label catalog, FDA enforcement data, certification registries, and published research. Every statement below traces to one of those.
What the states mean. Confirmed = an outside source agrees. Contradicted = an outside source disagrees. Caution = something needs explaining. No data = we looked and found nothing — a gap, not a strike.
What it is not. A clean record is not an endorsement and never proof a product works. A thin record is not an accusation. We publish evidence and gaps; the conclusion is yours. Nothing here is medical advice.
Something wrong? Every figure is meant to be checkable — sources are named and linked. Send a correction and we’ll fix the record.
Panel, decoded
What the label discloses
23listed rows
23separately quantified
0combined blend totals
The listing-image panel publishes an amount for each of its 23 listed rows. That supports ingredient-by-ingredient review; it does not verify the contents.
| Panel row | Amount | %DV | What to notice |
|---|---|---|---|
| Vitamin A (as Beta Carotene) | 600 mcg RAE | — | |
| Vitamin C (as Ascorbic Acid) | 150 mg | — | |
| Vitamin D (as Cholecalciferol) | 10 mcg | — | |
| Vitamin E (as DL-Alpha tocopheryl acetate) | 13.5 mg | — | |
| Thiamin (as Thiamine Mononitrate) | 7 mg | — | |
| Riboflavin (as B2) | 7.5 mg | — | |
| Niacin (as Niacin) | 30 mg NE | — | |
| Vitamin B6 (as Pyridoxine HCl) | 7.5 mg | — | |
| Folate (400 mcg Folic Acid) | 680 mcg DFE | — | |
| Vitamin B12 (as Cyanocobalamin) | 27 mcg | — | |
| Biotin | 300 mcg | — | |
| Pantothenic Acid (as D-Calcium Pantothenate) | 10 mg | — | |
| Calcium (as Calcium Carbonate) | 50 mg | — | |
| Magnesium (as Magnesium Oxide) | 50 mg | — | |
| Zinc (as Zinc Oxide) | 15 mg | — | |
| Selenium (as Selenium Amino Acid Chelate) | 30 mcg | — | |
| Copper (as Copper Gluconate) | 2 mg | — | |
| Manganese (as Manganese Amino Acid Chelate) | 2 mg | — | |
| Chromium (as Chromium Picolinate) | 120 mcg | — | |
| Molybdenum | 75 mcg | — | |
| Health Support (Lutein (Tagetes erecta, flower), Lycopene (Lycopersicon esculentum, fruit), Stinging Nettle Extract (root), Saw Palmetto (Serenoa repens, fruit)) | 170 mg | — | |
| Immune Support (Echinacea Purpurea Extract (aerial), Beta Glucan (Saccharomyces cerevisiae), Spirulina Powder (whole plant), Garlic (Allium sativum, bulb)) | 110 mg | — | |
| Antioxidant Fruit & Energy Blend (Green Tea Extract (leaf), Chinese Hawthorn Powder (fruit), Cassia Cinnamon (bark), Bilberry Extract (fruit), Grape Extract (seed), Black Currant Extract (fruit), Pomegranate Extract (fruit)) | 190 mg | — |
FDA rules (21 CFR 101.36) require the amount of each dietary ingredient per serving unless hidden in a listed “proprietary blend” (legal, but a transparency yellow flag). A label stating no amount at all is non-compliant — a checkable red flag. This panel states amounts; the open question is whether those listed amounts are independently verified and how they compare with relevant research.
vision:claude-cli:subscription Amounts are shown as listed panel data, not independently lab-tested contents.
Every check we ran
Confirmed evidence
What checked out2
These checks found support in the public record. They confirm specific facts, not the product as a whole.
Confirmed
Exact trademark owner identified
USPTO lists CREATOR’S CHOICE BRANDS LLC (LIMITED LIABILITY COMPANY) in California, USA for the exact brand wordmark. This identifies the USPTO mark owner or applicant; it does not by itself prove who manufactures or sells this product.
Documented concerns
What needs caution0
These are documented contradictions or claims that need more evidence. They are separate from missing data.
No contradictions or product-specific cautions were found at this check depth.
Unresolved public record
What is still missing4
We looked for these signals but could not settle them from public sources. A gap is not a strike.
Review-count history: not available
Marketplace rating not shown★ — rating count unavailable. No exact-listing count history was available, so no review-pattern claim is made.
Multi-ingredient formula — panel read, serving weight unknown
We read the full Supplement Facts panel from the listing-image panel (below), but the label doesn’t state a serving weight, so the arithmetic can’t run. A gap in the label’s information, not evidence of a problem.
Research context is available for the listed ingredients
Published sources describe how magnesium, zinc have been studied. This is ingredient context only; the record does not establish that this product delivers the studied dose or outcome. Sources: NIH ODS — Magnesium fact sheet, PubMed search: magnesium glycinate supplementation.
No recall found — which is not the same as being tested
This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. New and untested products also have no recall records.
What to ask and check
What would settle the open questions
Why is this shown?
Everything we couldn’t verify is something a person can still ask about. Rather than leave gaps sitting as dead ends, we turn each one into a specific question — the exact document, citation, or number that would settle it — plus the things you can confirm yourself with the bottle in your hand.
Ask the brand or seller
1
What is the product’s UPC or GTIN?
The barcode is how a product gets matched to outside records — certification registries, label databases, recall data. Without it, almost nothing can be cross-checked.
2
Is this label filed with NIH’s Dietary Supplement Label Database (DSLD)?
Filing is voluntary, so absence proves nothing — but a filed label puts the full ingredient table on public record where anyone can read it.
3
Where are the ingredients sourced, and where is the product manufactured?
“Made in USA” can describe only the final bottling step. Ask which country the actives came from and whether the facility is audited.
Most brands and sellers publish a contact route. A clear answer adds evidence to the record; no answer leaves the question open.
Check for yourself — no one’s permission needed
1
Compare the panel on the bottle in your hand to the one shown in this record.
Ours was read from listing photos and can contain reading errors. The physical label is the source of truth — if they disagree, tell us and we’ll correct the record.
2
Check the lot number and expiry on the bottle against any COA you’re given.
A certificate that doesn’t name your lot doesn’t describe what you’re holding.
These are the open questions on this specific record — not a warning about the product, and not a suggestion to buy or avoid it. Getting them answered is how you decide for yourself.
What the listing promises — claim by claim
Why is this shown?
A listing’s promises are the reason people buy. Each one gets its own row: what was promised, what evidence would settle it, and what we could actually find. We never call a claim false — only whether proof proportionate to it exists on the public record.
| Claim | Status | What we found |
|---|---|---|
| Manufacturing claim “…GMP” | Partly supported We looked for: the facility registration or certificate behind the claim | “GMP-certified” describes factory processes, not what is in the bottle. The claim does not name a certifier or public register that a shopper can check. |
| Origin claim “Dear Apothecary The Essential - Daily Multivitamin for Men & Women, 23 Vitamins Minerals & Herbal Blend, Immune Support, 60 Capsules, 30 Servings, Non-GMO, Gluten Free, M” | Claimed, not verifiable We looked for: customs records or label filings showing where ingredients were sourced and where it was made | “Made in USA” can describe only final bottling. Ingredient-sourcing records were not located for this product. |
| Benefit claim “Dear Apothecary The Essential - Daily Multivitamin for Men & Women, 23 Vitamins Minerals & Herbal Blend, Immune Support, 60 Capsules, 30 Servings, Non-GMO, Gluten Free, M” | Partly supported We looked for: whether the ingredient doses on the label match the doses used in published research | Published research exists for ingredients in this formula. Whether this product’s doses match those studies could not be confirmed. |
“No evidence located” does not mean a claim is false — it means the seller has not put evidence proportionate to the claim on the public record, and we could not find any. Absence of proof is not proof of absence.
This label vs. the doses studied
Why is this shown?
An ingredient can be well-studied at one amount and barely studied at the amount in your bottle. This lines the label up against the doses researchers actually used. It answers ‘are these the same numbers?’ — never ‘should you take this?’
| Ingredient | Where this label sits | Reading |
|---|---|---|
| Magnesium (as Magnesium Oxide) | shaded = doses used in studies (200 mg–420 mg) · bar = this label | 50 mg — below the studied range |
| Zinc (as Zinc Oxide) | shaded = doses used in studies (8 mg–40 mg) · bar = this label | 15 mg — within the studied range |
Matching a studied dose does not mean the product works, and missing it does not mean it fails — it shows whether the label and the research are talking about the same amounts. Not a recommendation to take any amount.
Documented cautions
- magnesium — daily oral use; chelated forms (glycinate) are studied for absorption — note labels may state compound mass rather than elemental magnesium, which differs ~7-fold
- zinc — daily oral use; sustained high intakes can interfere with copper absorption — a documented interaction, not advice
Statements from published sources about these ingredients — not advice about this product, and not a complete safety review. Anyone taking medication should talk to a pharmacist or clinician.
Verifiability profile — 2 of 6 public signals
✓ Supplement Facts visible in photos✓ Brand's own store found· Per-serving dose established — not published· UPC / GTIN published — not published· Found in NIH's label catalog (DSLD) — not published· Third-party lab named or registry-certified — not published
What this listing gives the public to check. Publishing these signals doesn't prove quality — but withholding them means claims can only be taken on faith.
Identity
| LookCloser record ID | lc-870341ac (internal — no barcode published, which limits cross-checking) |
| Brand | Dear Apothecary |
| Source listing identifier | B0GSQ6SRLJ |
| Retailer listing title | Dear Apothecary The Essential - Daily Multivitamin for Men & Women, 23… show full titleDear Apothecary The Essential - Daily Multivitamin for Men & Women, 23 Vitamins Minerals & Herbal Blend, Immune Support, 60 Capsules, 30 Servings, Non-GMO, Gluten Free, Made in USA |
| USPTO brand owner | CREATOR’S CHOICE BRANDS LLC · LIMITED LIABILITY COMPANY · California, USA |
| Owner filed address | 1232 Bernardo Ridge Place, Escondido, California 92029, UNITED STATES |
From the label (photo-read)
| Serving size | Serving Size: 2 Capsules |
| Servings per container | 30 |
| Pack statement | 60 CAPSULES |
| Badges printed on pack | NON-GMO, GLUTEN FREE, VEGAN, SUGAR FREE, DAIRY FREE, LACTOSE FREE, GMP |
Supplement Facts panel (photo-read):
| Ingredient | Amount per serving | Reading confidence |
|---|---|---|
| Vitamin A (as Beta Carotene) | 600 mcg RAE | High clearly legible in the photo |
| Vitamin C (as Ascorbic Acid) | 150 mg | High clearly legible in the photo |
| Vitamin D (as Cholecalciferol) | 10 mcg | High clearly legible in the photo |
| Vitamin E (as DL-Alpha tocopheryl acetate) | 13.5 mg | High clearly legible in the photo |
| Thiamin (as Thiamine Mononitrate) | 7 mg | High clearly legible in the photo |
| Riboflavin (as B2) | 7.5 mg | High clearly legible in the photo |
| Niacin (as Niacin) | 30 mg NE | High clearly legible in the photo |
| Vitamin B6 (as Pyridoxine HCl) | 7.5 mg | High clearly legible in the photo |
| Folate (400 mcg Folic Acid) | 680 mcg DFE | High clearly legible in the photo |
| Vitamin B12 (as Cyanocobalamin) | 27 mcg | High clearly legible in the photo |
| Biotin | 300 mcg | High clearly legible in the photo |
| Pantothenic Acid (as D-Calcium Pantothenate) | 10 mg | High clearly legible in the photo |
| Calcium (as Calcium Carbonate) | 50 mg | High clearly legible in the photo |
| Magnesium (as Magnesium Oxide) | 50 mg | High clearly legible in the photo |
| Zinc (as Zinc Oxide) | 15 mg | High clearly legible in the photo |
| Selenium (as Selenium Amino Acid Chelate) | 30 mcg | High clearly legible in the photo |
| Copper (as Copper Gluconate) | 2 mg | High clearly legible in the photo |
| Manganese (as Manganese Amino Acid Chelate) | 2 mg | High clearly legible in the photo |
| Chromium (as Chromium Picolinate) | 120 mcg | High clearly legible in the photo |
| Molybdenum | 75 mcg | High clearly legible in the photo |
| Health Support (Lutein (Tagetes erecta, flower), Lycopene (L | 170 mg | High clearly legible in the photo |
| Immune Support (Echinacea Purpurea Extract (aerial), Beta Gl | 110 mg | High clearly legible in the photo |
| Antioxidant Fruit & Energy Blend (Green Tea Extract (lea | 190 mg | High clearly legible in the photo |
Claims printed on the packaging:
“POTENT VITAMIN, MINERAL & ANTIOXIDANT FORMULA” · “B-VITAMIN COMPLEX & ENERGIZERS” · “ADVANCED DAILY MULTIVITAMIN” · “DIETARY SUPPLEMENT” · “Everything essential. One daily formula.” · “Full B-complex, vitamins A through E, a 7-mineral stack, and 3 botanical blends — complete daily nutrition for immune st” · “Complete Nutrition” · “Immune Support”
Read by a vision model from 7 listing photos — verbatim extraction; OCR errors possible. Spot a mistake? It will be corrected on review.
Where it sells
We found a brand storefront, but we could not match any price on it to this exact product when we checked.
Brand store dearapothecary.com: 51 supplement products — for comparison, single-focus brands typically carry 5–30 products; very broad catalogs are common among companies that rebrand ready-made formulas — a pattern note, not a verdict.
Reference links for identification only — LookCloser has no affiliate relationships and earns nothing from any link on this page.
Ingredient science — NIH references
Vitamin A — NIH ODS · MedlinePlus · PubMed (10,699) · UL 3000 mcg (preformed vitamin A (retinol); excludes beta-carotene)
Vitamin C — NIH ODS · MedlinePlus · PubMed (11,019) · UL 2000 mg (total intake, adults)
Vitamin D — NIH ODS · MedlinePlus · PubMed (26,500) · UL 100 mcg (adults; 100 mcg = 4,000 IU)
Vitamin E — NIH ODS · MedlinePlus · PubMed (12,326) · UL 1000 mg (supplemental alpha-tocopherol, adults)
Thiamin — NIH ODS · MedlinePlus · PubMed (1,262) · no UL established
Riboflavin — NIH ODS · MedlinePlus · PubMed (3,172) · no UL established
Niacin — NIH ODS · MedlinePlus · PubMed (2,689) · UL 35 mg (supplemental/added niacin, adults)
Vitamin B6 — NIH ODS · MedlinePlus · PubMed (2,372) · UL 100 mg (adults; chronic high intake linked to neuropathy)
Folate — NIH ODS · MedlinePlus · PubMed (10,628) · UL 1000 mcg (synthetic folic acid from supplements/fortified food)
Vitamin B12 — NIH ODS · MedlinePlus · PubMed (5,006) · no UL established
Biotin — NIH ODS · MedlinePlus · PubMed (1,606) · no UL; high doses interfere with lab tests
Pantothenic Acid — NIH ODS · MedlinePlus · PubMed (601) · no UL established
Calcium — NIH ODS · MedlinePlus · PubMed (48,938) · UL 2500 mg (adults 19-50 (2,000 mg for 51+))
Magnesium — NIH ODS · MedlinePlus · PubMed (11,814) · UL 350 mg (SUPPLEMENTAL magnesium only (not from food))
Zinc — NIH ODS · MedlinePlus · PubMed (19,708) · UL 40 mg (adults, from all sources)
Selenium — NIH ODS · MedlinePlus · PubMed (12,481) · UL 400 mcg (adults)
Copper — NIH ODS · MedlinePlus · PubMed (9,405) · UL 10 mg (adults)
Manganese — NIH ODS · MedlinePlus · PubMed (3,608) · UL 11 mg (adults)
Molybdenum — NIH ODS · MedlinePlus · PubMed (809) · UL 2000 mcg (adults)
Reference data from the NIH Office of Dietary Supplements, IOM Dietary Reference Intakes, and PubMed. A Tolerable Upper Intake Level is a documented reference figure, not a safety verdict — both the listed amount and the reference are shown for your own judgment. LookCloser gives no medical advice.
Related research & consistency
magnesium — NIH ODS — Magnesium fact sheet · PubMed search: magnesium glycinate supplementation · WebMD: magnesium · ClinicalTrials.gov — 3,206 registered studies
ℹ Use pattern in research: daily oral use; chelated forms (glycinate) are studied for absorption — note labels may state compound mass rather than elemental magnesium, which differs ~7-fold.
zinc — NIH ODS — Zinc fact sheet · PubMed search: zinc supplementation trial · ClinicalTrials.gov — 1,598 registered studies
ℹ Use pattern in research: daily oral use; sustained high intakes can interfere with copper absorption — a documented interaction, not advice.
These notes state where label numbers and marketing framing sit relative to published research — documentation for your own judgment, not medical advice. LookCloser does not advise for or against taking any supplement.
Record lc-870341ac · built August 16, 2026 · lookcloser.ai · corrections@lookcloser.ai