LookCloser.aipublic supplement evidence
Exact product checked · barcode not publishedVitafusion · checked Jul 24, 2026USPTO returned 2 exact supplement-class owner records · inspect the identity trail
Quick read · Vitafusion

Vitafusion MultiVites Gummy Multivitamins for Adults with 12…

Checked against public sources on July 24, 2026 · LookCloser does not sell or recommend supplements.

150gummies · 75 servings

Does the marketing hold up?

Registered owner records: Northwest Natural Products, Inc. · Church & Dwight Co., Inc. The public ownership record is ambiguous. We show the exact candidates instead of choosing one by name similarity.

Is the dose real?Panel read — dose not verified18 ingredients listed; no advertised amount we could confirm against them
What a serving costsNo price found for this exact barcode
Is it tested?No testing claim made
Who’s behind it?USPTO lists 2 owner recordssame brand name, more than one registrant — we don’t choose between them
Is it the real thing?No barcode publishedso it can’t be matched against certification, recall or other retailer records
Trouble on record?No recalls found

“Couldn’t verify” means we looked and found no public proof — not a mark against the product. Most supplement claims cannot be independently verified by anyone, so grey is the normal state of this industry.

1◖ partly confirmedno contradictions · no recalls
The label itself

What the Supplement Facts panel says

Serving size 2 Gummy Vitamins · 75 servings per container

Calories15
Total Carbohydrate4 g
Total Sugars3 g
Vitamin A (as retinyl palmitate)450 mcg RAE
Vitamin C (as ascorbic acid and sodium ascorbate)36 mg
Vitamin D (as cholecalciferol)25 mcg (1000 IU)
Vitamin E (as dl-alpha-tocopheryl acetate)15 mg
Niacin (as inositol niacinate)8 mg NE
Vitamin B-6 (as pyridoxine HCI)1.7 mg
Folate400 mcg DFE
Vitamin B-12 (as cyanocobalamin)4.8 mcg
Biotin30 mcg
Pantothenic acid (as calcium d-pantothenate)3 mg
Chromium (as chromium picolinate)35 mcg
Molybdenum (as molybdenum citrate)11 mcg
Sodium10 mg
Inositol (as inositol niacinate)1.5 mg
Boron (as boron citrate)150 mcg

Printed on the package: gluten

We read 18 lines from the package photograph. It is our transcript of the label, not the manufacturer’s panel, and it may be incomplete.

Marketing claims, checked

The checks, one by one

The public sources did not settle the marketing promises on this label.

Partly confirmed1

“energy metabolism,”

Published research exists for ingredients in this formula. Whether this product’s doses match those studies could not be confirmed.

Evidence →

Ingredient research can support context, but it is not a trial of this exact product.

Quick read · 3 useful findings

What is worth knowing.

Headlines first. Open evidence only when you want the source trail.

Public contextWho is behind it?

Registered owner records: Northwest Natural Products, Inc. · Church & Dwight Co., Inc.

The public ownership record is ambiguous. We show the exact candidates instead of choosing one by name similarity.

Evidence and sources

USPTO returned multiple live supplement-class records for the exact brand wordmark: Northwest Natural Products, Inc., Church & Dwight Co., Inc.. These records answer who owns registrations for the brand; the separate product-to-owner or manufacturer link remains open.

Locked evidence record →Open the full source-linked finding
CheckedIs the label honest?

Every ingredient shows its amount · 18 ingredients listed.

Every ingredient shows its real amount — nothing is hidden in a proprietary blend.

Evidence and sources

The panel gives a per-ingredient amount rather than hiding quantities inside a proprietary blend, so each one can be compared to published research.

Locked evidence record →Open the full source-linked finding
CheckedCan you trust the review pattern?

We can see -18 of this product’s 3,885 reviews — the count fell between March 3 and August 21, 2026. That is too small a slice to say anything about the wider pattern.

A count that moves steadily is ordinary. A sudden burst is what deserves a closer look.

Evidence and sources

Written reviews fell from 3,903 to 3,885 between March 3 and August 21, 2026. The largest rise inside any single 30-day window was about 5, so the count moved in steps rather than in one burst.

Locked evidence record →Open the full source-linked finding
What remains open 1
  • No FDA recall matched this brand in the current search.

These are evidence gaps, not strikes against the product.

Who owns the brand wordmark?

The brand has 2 exact supplement-class records

These are the USPTO records behind the brand name. We show them all rather than choosing one by similarity.

🇺🇸Northwest Natural Products, Inc.

DELAWARE, USA · Registration 3742301

6350 NE Campus Drive, Vancouver, WASHINGTON 986616877, UNITED STATES

Goods covered by this record

IC 005: Dietary supplements; Vitamins.

🇺🇸Church & Dwight Co., Inc.

DELAWARE, USA · Registration 4886079

500 Charles Ewing Boulevard, Ewing, New Jersey 08628, UNITED STATES

Goods covered by this record

IC 005: Dietary supplements; vitamins.

This answers who owns registrations for the brand wordmark. It does not by itself prove which entity made, imported, or sold this specific product. Open USPTO source ↗

Research behind the findings

Dose and research context

We could not match an amount on this product to a studied range for the same ingredient, so these links are ingredient background rather than a measurement of this product.

Background reading

What the research says about these amounts

Not a score. Studies disagree with each other and change over time, so this sits beside the evidence rather than counting toward it — it is here so you can read the sources yourself.

The panel lists 0.15 mg of boron per serving. Studies we found used 3 mg–10 mg a day, so this sits below that range.

0studied 3 mg–10 mg

Study ranges differ between trials and change as research changes. This is background reading, not a pass, a failure, or a recommendation.

Buying options

Where you can check or buy it

Open related seller leads before buying, then confirm the flavor, count, and serving size. Their prices are visible, but LookCloser does not claim savings until the pages share a UPC/GTIN.

Amazon

Submitted listing
$11.99

Amazon Retail observed via Keepa on 2026-08-29.

View on Amazon ↗

Brand website

Official storefront
No price confirmed

Open the brand storefront to search manually.

No defensible same-product page was saved from the brand catalog.

Check brand website ↗

iHerb

Not confirmed
No price confirmed

No matching product page was confirmed in the current record. Search results cannot be attached as this product until the UPC/GTIN matches.

Search iHerb ↗

Target

Not confirmed
No price confirmed

No matching product page was confirmed in the current record. Search results cannot be attached as this product until the UPC/GTIN matches.

Search Target ↗

Walmart

Not confirmed
No price confirmed

No matching product page was confirmed in the current record. Search results cannot be attached as this product until the UPC/GTIN matches.

Search Walmart ↗

Prices and stock are point-in-time observations. Related pages are never used as product evidence. No affiliate links; LookCloser earns nothing from these sellers.

Want to inspect the evidence?

The full report shows every source, the exact unresolved question, and the documentation that would settle it.

Read / share full evidence →

Record built September 03, 2026. Sources: source listing observed at check time · USPTO Trademark Search · Keepa exact-listing history · NIH / published research · certification and regulator records where available. LookCloser publishes evidence and gaps; it does not advise for or against any supplement. Evidence-based corrections welcome.