Full record · lc-bd0f79c1 · back to the summary
Vitafusion MultiVites Gummy Multivitamins for Adults with 12 Vitamins and Minerals
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How to read this report
What this is. We compare what a listing claims against what public records show — label arithmetic, barcode registries, NIH’s label catalog, FDA enforcement data, certification registries, and published research. Every statement below traces to one of those.
What the states mean. Confirmed = an outside source agrees. Contradicted = an outside source disagrees. Caution = something needs explaining. No data = we looked and found nothing — a gap, not a strike.
What it is not. A clean record is not an endorsement and never proof a product works. A thin record is not an accusation. We publish evidence and gaps; the conclusion is yours. Nothing here is medical advice.
Something wrong? Every figure is meant to be checkable — sources are named and linked. Send a correction and we’ll fix the record.
What the label discloses
The listing-image panel publishes an amount for each of its 15 declared rows. That supports ingredient-by-ingredient review; it does not verify the contents.
| Panel row | Amount | %DV | What to notice |
|---|---|---|---|
| Vitamin A (as retinyl palmitate) | 450 mcg RAE 50% | — | |
| Vitamin C (as ascorbic acid and sodium ascorbate) | 36 mg 40% | — | |
| Vitamin D (as cholecalciferol) | 25 mcg (1000 IU) 125% | — | |
| Vitamin E (as dl-alpha-tocopheryl acetate) | 15 mg 100% | — | |
| Niacin (as inositol niacinate) | 8 mg NE 50% | — | |
| Vitamin B-6 (as pyridoxine HCI) | 1.7 mg 100% | — | |
| Folate | 400 mcg DFE 100% | — | |
| Vitamin B-12 (as cyanocobalamin) | 4.8 mcg 200% | — | |
| Biotin | 30 mcg 100% | — | |
| Pantothenic acid (as calcium d-pantothenate) | 3 mg 60% | — | |
| Chromium (as chromium picolinate) | 35 mcg 100% | — | |
| Molybdenum (as molybdenum citrate) | 11 mcg 24% | — | |
| Sodium | 10 mg <1% | — | |
| Inositol (as inositol niacinate) | 1.5 mg ** | — | |
| Boron (as boron citrate) | 150 mcg ** | — |
FDA rules (21 CFR 101.36) require the amount of each dietary ingredient per serving unless hidden in a declared “proprietary blend” (legal, but a transparency yellow flag). A label stating no amount at all is non-compliant — a checkable red flag. This panel states amounts; the open question is whether those declared amounts are independently verified and how they compare with relevant research.
vision:google/gemini-flash-1.5 Amounts are shown as declared panel data, not independently lab-tested contents.
Every check we ran
No data yet: Multiple USPTO brand-owner records are shown
USPTO returned multiple live supplement-class records for the exact brand wordmark: Northwest Natural Products, Inc., Church & Dwight Co., Inc.. These records answer who owns registrations for the brand; the separate product-to-owner or manufacturer link remains open.
Multi-ingredient formula — panel read, serving weight unknown
We read the full Supplement Facts panel from the listing-image panel (below), but the label doesn’t state a serving weight, so the arithmetic can’t run. A gap in the label’s information, not evidence of a problem.
Research context is available for the listed ingredients
Published sources describe how boron have been studied. This is ingredient context only; the record does not establish that this product delivers the studied dose or outcome. Sources: NIH ODS — Boron fact sheet, PubMed search: boron supplementation testosterone.
Recall search: no match found (as of Jul 24, 2026)
This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. New and untested products also have no recall records.
180-day review-count history is on file
Exact-listing history records written-review counts from 3,902 on 2026-02-26 to 3,894 on 2026-07-23 (net -8). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.
This item belongs to a catalog variation family
The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant.
What the listing promises — claim by claim
Why is this shown?
| Claim | Status | What we found |
|---|---|---|
| Benefit claim “…tablished by independent professional chefs. supports energy metabolism, eye, muscle & immune heal…” | Partly supported We looked for: whether the ingredient doses on the label match the doses used in published research | Published research exists for ingredients in this formula — see Related research below. Whether this product’s doses match those studies could not be confirmed. |
“No evidence located” does not mean a claim is false — it means the seller has not put evidence proportionate to the claim on the public record, and we could not find any. Absence of proof is not proof of absence.
This label vs. the doses studied
Why is this shown?
| Ingredient | Where this label sits | Reading |
|---|---|---|
| Boron (as boron citrate) | shaded = doses used in studies (3 mg–10 mg) · bar = this label | 0.15 mg — below the studied range |
Matching a studied dose does not mean the product works, and missing it does not mean it fails — it shows whether the label and the research are talking about the same amounts. Not a recommendation to take any amount.
Verifiability profile — 2 of 6 public signals
What this listing gives the public to check. Publishing these signals doesn't prove quality — but withholding them means claims can only be taken on faith.
Identity
| LookCloser record ID | lc-bd0f79c1 (internal — no barcode published, which limits cross-checking) |
| Brand | Vitafusion |
| Source listing identifier | B002H0KZ9M |
| Retailer listing title | Vitafusion MultiVites Gummy Multivitamins for Adults with 12 Vitamins … show full titleVitafusion MultiVites Gummy Multivitamins for Adults with 12 Vitamins and Minerals, Berry, Peach and Orange Flavored, America’s Number 1 Gummy Vitamin Brand, 75 Day Supply, 150 Count |
| USPTO brand-owner record | Northwest Natural Products, Inc. · DELAWARE, USA; DELAWARE, USA · registration 3742301 · 6350 NE Campus Drive, Vancouver, WASHINGTON 986616877, UNITED STATES |
| USPTO brand-owner record | Church & Dwight Co., Inc. · DELAWARE, USA; DELAWARE, USA · registration 4886079 · 500 Charles Ewing Boulevard, Ewing, New Jersey 08628, UNITED STATES |
From the label (photo-read)
| Serving size | 2 Gummy Vitamins |
| Servings per container | 75 |
Supplement Facts panel (photo-read):
| Ingredient | Amount per serving | Reading confidence |
|---|---|---|
| Vitamin A (as retinyl palmitate) | 450 mcg RAE 50% | High clearly legible in the photo |
| Vitamin C (as ascorbic acid and sodium ascorbate) | 36 mg 40% | High clearly legible in the photo |
| Vitamin D (as cholecalciferol) | 25 mcg (1000 IU) 125% | High clearly legible in the photo |
| Vitamin E (as dl-alpha-tocopheryl acetate) | 15 mg 100% | High clearly legible in the photo |
| Niacin (as inositol niacinate) | 8 mg NE 50% | High clearly legible in the photo |
| Vitamin B-6 (as pyridoxine HCI) | 1.7 mg 100% | High clearly legible in the photo |
| Folate | 400 mcg DFE 100% | High clearly legible in the photo |
| Vitamin B-12 (as cyanocobalamin) | 4.8 mcg 200% | High clearly legible in the photo |
| Biotin | 30 mcg 100% | High clearly legible in the photo |
| Pantothenic acid (as calcium d-pantothenate) | 3 mg 60% | High clearly legible in the photo |
| Chromium (as chromium picolinate) | 35 mcg 100% | High clearly legible in the photo |
| Molybdenum (as molybdenum citrate) | 11 mcg 24% | High clearly legible in the photo |
| Sodium | 10 mg <1% | High clearly legible in the photo |
| Inositol (as inositol niacinate) | 1.5 mg ** | High clearly legible in the photo |
| Boron (as boron citrate) | 150 mcg ** | High clearly legible in the photo |
Claims printed on the packaging:
“supports energy metabolism, eye, muscle & immune health*” · “To support everyday health*” · “for energy metabolism, eye,” · “muscle & immune support*” · “we ship with care” · “supply may be limited in summer” · “To ensure high quality, we ship selectively during extreme heat.” · “Limited availability may apply.”
Read by a vision model from 8 listing photos — verbatim extraction; OCR errors possible. Spot a mistake? It will be corrected on review.
Where it sells
A brand storefront was found, but no exact-product price was published or identity-bound at build time.
Brand store vitafusion.com: 42 supplement products — for comparison, single-focus brands typically carry 5–30 products; very broad catalogs are common among companies that rebrand ready-made formulas — a pattern note, not a verdict.
Reference links for identification only — LookCloser has no affiliate relationships and earns nothing from any link on this page.
Ingredient science — NIH references
Vitamin A — NIH ODS · MedlinePlus · PubMed (10,699) · UL 3000 mcg (preformed vitamin A (retinol); excludes beta-carotene)
Vitamin C — NIH ODS · MedlinePlus · PubMed (11,019) · UL 2000 mg (total intake, adults)
Vitamin D — NIH ODS · MedlinePlus · PubMed (26,500) · UL 100 mcg (adults; 100 mcg = 4,000 IU)
Vitamin E — NIH ODS · MedlinePlus · PubMed (12,326) · UL 1000 mg (supplemental alpha-tocopherol, adults)
Niacin — NIH ODS · MedlinePlus · PubMed (2,689) · UL 35 mg (supplemental/added niacin, adults)
Folate — NIH ODS · MedlinePlus · PubMed (10,628) · UL 1000 mcg (synthetic folic acid from supplements/fortified food)
Biotin — NIH ODS · MedlinePlus · PubMed (1,606) · no UL; high doses interfere with lab tests
Pantothenic Acid — NIH ODS · MedlinePlus · PubMed (601) · no UL established
Molybdenum — NIH ODS · MedlinePlus · PubMed (809) · UL 2000 mcg (adults)
Boron — NIH ODS · MedlinePlus · PubMed (569) · UL 20 mg (adults)
Reference data from the NIH Office of Dietary Supplements, IOM Dietary Reference Intakes, and PubMed. A Tolerable Upper Intake Level is a documented reference figure, not a safety verdict — both the declared amount and the reference are shown for your own judgment. LookCloser gives no medical advice.
Related research & consistency
boron — NIH ODS — Boron fact sheet · PubMed search: boron supplementation testosterone · ClinicalTrials.gov — 989 registered studies
ℹ Use pattern in research: daily oral use; short-term human studies report hormone-marker changes, with effects on testosterone reported inconsistently across trials.
These notes state where label numbers and marketing framing sit relative to published research — documentation for your own judgment, not medical advice. LookCloser does not advise for or against taking any supplement.
Record lc-bd0f79c1 · built July 24, 2026 · lookcloser.ai · corrections@lookcloser.ai