Every ingredient amount is disclosed
The panel gives a per-ingredient amount rather than hiding quantities inside a proprietary blend, so each one can be compared to published research.
Full record · lc-bd0f79c1 · back to the summary
Vitafusion MultiVites Gummy Multivitamins for Adults with 12 Vitamins and Minerals
Exact product checkedGTIN not published · checked 2026-07-24
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How to read this report
What this is. We compare what a listing claims against what public records show — label arithmetic, barcode registries, NIH’s label catalog, FDA enforcement data, certification registries, and published research. Every statement below traces to one of those.
What the states mean. Confirmed = an outside source agrees. Contradicted = an outside source disagrees. Caution = something needs explaining. No data = we looked and found nothing — a gap, not a strike.
What it is not. A clean record is not an endorsement and never proof a product works. A thin record is not an accusation. We publish evidence and gaps; the conclusion is yours. Nothing here is medical advice.
Something wrong? Every figure is meant to be checkable — sources are named and linked. Send a correction and we’ll fix the record.
Panel, decoded
What the label discloses
18listed rows
18separately quantified
0combined blend totals
The listing-image panel publishes an amount for each of its 18 listed rows. That supports ingredient-by-ingredient review; it does not verify the contents.
| Panel row | Amount | %DV | What to notice |
|---|---|---|---|
| Calories | 15 | — | |
| Total Carbohydrate | 4 g | — | |
| Total Sugars | 3 g | — | |
| Vitamin A (as retinyl palmitate) | 450 mcg RAE | — | |
| Vitamin C (as ascorbic acid and sodium ascorbate) | 36 mg | — | |
| Vitamin D (as cholecalciferol) | 25 mcg (1000 IU) | — | |
| Vitamin E (as dl-alpha-tocopheryl acetate) | 15 mg | — | |
| Niacin (as inositol niacinate) | 8 mg NE | — | |
| Vitamin B-6 (as pyridoxine HCI) | 1.7 mg | — | |
| Folate | 400 mcg DFE | — | |
| Vitamin B-12 (as cyanocobalamin) | 4.8 mcg | — | |
| Biotin | 30 mcg | — | |
| Pantothenic acid (as calcium d-pantothenate) | 3 mg | — | |
| Chromium (as chromium picolinate) | 35 mcg | — | |
| Molybdenum (as molybdenum citrate) | 11 mcg | — | |
| Sodium | 10 mg | — | |
| Inositol (as inositol niacinate) | 1.5 mg | — | |
| Boron (as boron citrate) | 150 mcg | — |
FDA rules (21 CFR 101.36) require the amount of each dietary ingredient per serving unless hidden in a listed “proprietary blend” (legal, but a transparency yellow flag). A label stating no amount at all is non-compliant — a checkable red flag. This panel states amounts; the open question is whether those listed amounts are independently verified and how they compare with relevant research.
vision:google/gemini-2.5-flash Amounts are shown as listed panel data, not independently lab-tested contents.
Every check we ran
Confirmed evidence
What checked out2
These checks found support in the public record. They confirm specific facts, not the product as a whole.
Confirmed
The review count moved gradually, not in one burst
Written reviews fell from 3,903 to 3,885 between March 3 and August 21, 2026. The largest rise inside any single 30-day window was about 5, so the count moved in steps rather than in one burst.
Documented concerns
What needs caution0
These are documented contradictions or claims that need more evidence. They are separate from missing data.
No contradictions or product-specific cautions were found at this check depth.
Unresolved public record
What is still missing6
We looked for these signals but could not settle them from public sources. A gap is not a strike.
Multiple USPTO brand-owner records are shown
USPTO returned multiple live supplement-class records for the exact brand wordmark: Northwest Natural Products, Inc., Church & Dwight Co., Inc.. These records answer who owns registrations for the brand; the separate product-to-owner or manufacturer link remains open.
Multi-ingredient formula — panel read, serving weight unknown
We read the full Supplement Facts panel from the listing-image panel (below), but the label doesn’t state a serving weight, so the arithmetic can’t run. A gap in the label’s information, not evidence of a problem.
Research context is available for the listed ingredients
Published sources describe how boron have been studied. This is ingredient context only; the record does not establish that this product delivers the studied dose or outcome. Sources: NIH ODS — Boron fact sheet, PubMed search: boron supplementation testosterone.
No recall found — which is not the same as being tested
This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. New and untested products also have no recall records.
This item belongs to a catalog variation family
The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant.
180-day review-count history is on file
Exact-listing history records written-review counts from 3,902 on 2026-02-26 to 3,885 on 2026-08-21 (net -17). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.
What to ask and check
What would settle the open questions
Why is this shown?
Everything we couldn’t verify is something a person can still ask about. Rather than leave gaps sitting as dead ends, we turn each one into a specific question — the exact document, citation, or number that would settle it — plus the things you can confirm yourself with the bottle in your hand.
Ask the brand or seller
1
What is the product’s UPC or GTIN?
The barcode is how a product gets matched to outside records — certification registries, label databases, recall data. Without it, almost nothing can be cross-checked.
2
Is this label filed with NIH’s Dietary Supplement Label Database (DSLD)?
Filing is voluntary, so absence proves nothing — but a filed label puts the full ingredient table on public record where anyone can read it.
Most brands and sellers publish a contact route. A clear answer adds evidence to the record; no answer leaves the question open.
Check for yourself — no one’s permission needed
1
Compare the panel on the bottle in your hand to the one shown in this record.
Ours was read from listing photos and can contain reading errors. The physical label is the source of truth — if they disagree, tell us and we’ll correct the record.
2
Check the lot number and expiry on the bottle against any COA you’re given.
A certificate that doesn’t name your lot doesn’t describe what you’re holding.
These are the open questions on this specific record — not a warning about the product, and not a suggestion to buy or avoid it. Getting them answered is how you decide for yourself.
What the listing promises — claim by claim
Why is this shown?
A listing’s promises are the reason people buy. Each one gets its own row: what was promised, what evidence would settle it, and what we could actually find. We never call a claim false — only whether proof proportionate to it exists on the public record.
| Claim | Status | What we found |
|---|---|---|
| Benefit claim “…supports energy metabolism, eye,…” | Partly supported We looked for: whether the ingredient doses on the label match the doses used in published research | Published research exists for ingredients in this formula. Whether this product’s doses match those studies could not be confirmed. |
“No evidence located” does not mean a claim is false — it means the seller has not put evidence proportionate to the claim on the public record, and we could not find any. Absence of proof is not proof of absence.
This label vs. the doses studied
Why is this shown?
An ingredient can be well-studied at one amount and barely studied at the amount in your bottle. This lines the label up against the doses researchers actually used. It answers ‘are these the same numbers?’ — never ‘should you take this?’
| Ingredient | Where this label sits | Reading |
|---|---|---|
| Boron (as boron citrate) | shaded = doses used in studies (3 mg–10 mg) · bar = this label | 0.15 mg — below the studied range |
Matching a studied dose does not mean the product works, and missing it does not mean it fails — it shows whether the label and the research are talking about the same amounts. Not a recommendation to take any amount.
Verifiability profile — 2 of 6 public signals
✓ Supplement Facts visible in photos✓ Brand's own store found· Per-serving dose established — not published· UPC / GTIN published — not published· Found in NIH's label catalog (DSLD) — not published· Third-party lab named or registry-certified — not published
What this listing gives the public to check. Publishing these signals doesn't prove quality — but withholding them means claims can only be taken on faith.
Identity
| LookCloser record ID | lc-bd0f79c1 (internal — no barcode published, which limits cross-checking) |
| Brand | Vitafusion |
| Source listing identifier | B002H0KZ9M |
| Retailer listing title | Vitafusion MultiVites Gummy Multivitamins for Adults with 12 Vitamins … show full titleVitafusion MultiVites Gummy Multivitamins for Adults with 12 Vitamins and Minerals, Berry, Peach and Orange Flavored, America’s Number 1 Gummy Vitamin Brand, 75 Day Supply, 150 Count |
| USPTO brand-owner record | Northwest Natural Products, Inc. · DELAWARE, USA · registration 3742301 · 6350 NE Campus Drive, Vancouver, WASHINGTON 986616877, UNITED STATES |
| USPTO brand-owner record | Church & Dwight Co., Inc. · DELAWARE, USA · registration 4886079 · 500 Charles Ewing Boulevard, Ewing, New Jersey 08628, UNITED STATES |
From the label (photo-read)
| Serving size | 2 Gummy Vitamins |
| Servings per container | 75 |
| Pack statement | 150 GUMMIES |
| Badges printed on pack | gluten |
Supplement Facts panel (photo-read):
| Ingredient | Amount per serving | Reading confidence |
|---|---|---|
| Calories | 15 | High clearly legible in the photo |
| Total Carbohydrate | 4 g | High clearly legible in the photo |
| Total Sugars | 3 g | High clearly legible in the photo |
| Vitamin A (as retinyl palmitate) | 450 mcg RAE | High clearly legible in the photo |
| Vitamin C (as ascorbic acid and sodium ascorbate) | 36 mg | High clearly legible in the photo |
| Vitamin D (as cholecalciferol) | 25 mcg (1000 IU) | High clearly legible in the photo |
| Vitamin E (as dl-alpha-tocopheryl acetate) | 15 mg | High clearly legible in the photo |
| Niacin (as inositol niacinate) | 8 mg NE | High clearly legible in the photo |
| Vitamin B-6 (as pyridoxine HCI) | 1.7 mg | High clearly legible in the photo |
| Folate | 400 mcg DFE | High clearly legible in the photo |
| Vitamin B-12 (as cyanocobalamin) | 4.8 mcg | High clearly legible in the photo |
| Biotin | 30 mcg | High clearly legible in the photo |
| Pantothenic acid (as calcium d-pantothenate) | 3 mg | High clearly legible in the photo |
| Chromium (as chromium picolinate) | 35 mcg | High clearly legible in the photo |
| Molybdenum (as molybdenum citrate) | 11 mcg | High clearly legible in the photo |
| Sodium | 10 mg | High clearly legible in the photo |
| Inositol (as inositol niacinate) | 1.5 mg | High clearly legible in the photo |
| Boron (as boron citrate) | 150 mcg | High clearly legible in the photo |
Claims printed on the packaging:
“supports energy metabolism, eye,” · “muscle & immune health*” · “BERRY, PEACH & ORANGE FLAVORS” · “DIETARY SUPPLEMENT” · “Multivitamin Gummies” · “To support everyday health*” · “supports energy metabolism, eye, muscle & immune health*” · “your”
Read by a vision model from 8 listing photos — verbatim extraction; OCR errors possible. Spot a mistake? It will be corrected on review.
Where it sells
We found a brand storefront, but we could not match any price on it to this exact product when we checked.
Brand store vitafusion.com: 42 supplement products — for comparison, single-focus brands typically carry 5–30 products; very broad catalogs are common among companies that rebrand ready-made formulas — a pattern note, not a verdict.
Reference links for identification only — LookCloser has no affiliate relationships and earns nothing from any link on this page.
Ingredient science — NIH references
Vitamin A — NIH ODS · MedlinePlus · PubMed (10,699) · UL 3000 mcg (preformed vitamin A (retinol); excludes beta-carotene)
Vitamin C — NIH ODS · MedlinePlus · PubMed (11,019) · UL 2000 mg (total intake, adults)
Vitamin D — NIH ODS · MedlinePlus · PubMed (26,500) · UL 100 mcg (adults; 100 mcg = 4,000 IU)
Vitamin E — NIH ODS · MedlinePlus · PubMed (12,326) · UL 1000 mg (supplemental alpha-tocopherol, adults)
Niacin — NIH ODS · MedlinePlus · PubMed (2,689) · UL 35 mg (supplemental/added niacin, adults)
Folate — NIH ODS · MedlinePlus · PubMed (10,628) · UL 1000 mcg (synthetic folic acid from supplements/fortified food)
Biotin — NIH ODS · MedlinePlus · PubMed (1,606) · no UL; high doses interfere with lab tests
Pantothenic Acid — NIH ODS · MedlinePlus · PubMed (601) · no UL established
Molybdenum — NIH ODS · MedlinePlus · PubMed (809) · UL 2000 mcg (adults)
Boron — NIH ODS · MedlinePlus · PubMed (569) · UL 20 mg (adults)
Reference data from the NIH Office of Dietary Supplements, IOM Dietary Reference Intakes, and PubMed. A Tolerable Upper Intake Level is a documented reference figure, not a safety verdict — both the listed amount and the reference are shown for your own judgment. LookCloser gives no medical advice.
Related research & consistency
boron — NIH ODS — Boron fact sheet · PubMed search: boron supplementation testosterone · ClinicalTrials.gov — 989 registered studies
ℹ Use pattern in research: daily oral use; short-term human studies report hormone-marker changes, with effects on testosterone reported inconsistently across trials.
These notes state where label numbers and marketing framing sit relative to published research — documentation for your own judgment, not medical advice. LookCloser does not advise for or against taking any supplement.
Record lc-bd0f79c1 · built September 03, 2026 · lookcloser.ai · corrections@lookcloser.ai